Digital Marketing

The advent of Internet has opened new avenues for marketing products and services. Unlike offline media, online media is more pervasive and  easy way to reach people of certain demographic profile. There are myriad number of tools and concepts which needs to be mastered in order to do effective digital marketing campaigns, this course is an effort to introduce them for students

Fundamentals of Digital Marketing

  • Basics of Marketing
  • What is Digital Marketing?
  • Comparison of Traditional and Digital Marketing
  • Statistics of Digital Marketing
  • Benefits of Digital marketing
  • Latest Digital marketing trends
  • Digital marketing platforms
  • Digital Marketing strategy for websites
  • Career opportunities in digital marketing

Effective web presence using Word Press CMS Tool

  • Basics of HTML/CSS
  • What is Java Script
  • What is CMS?
  • Why WordPress CMS?
  • WordPress Installation on Server
  • Understanding the Dashboard
  • Changing the default Settings
  • Installing and customizing themes
  • Content management in WP
  • Creating categories, pages and posts
  • Adding a menu to the website
  • Adding widgets to the website
  • Installing useful plugins for site features
  • SEO specific plugins

Search Engine Optimization (SEO)

  • Introduction to SEO
  • How Search engines work?
  • Search Engine Algorithms and Updates
  • Google Webmasters Tools
  • Keyword Research Process
  • Competition Analysis
  • On page Optimization strategies
  • Off Page Optimization [Link Building Techniques as per 2015 standards] Local SEO Strategies
  • Penguin & Panda update recovery process
  • Reports and SERP Management

Search Engine Marketing (SEM)

  • Introduction to Paid Marketing
  • Google AdWords account and billing settings
  • Types of Campaigns
  • PPC Campaign Setup
  • AdGroups and Keywords setup
  • Bidding strategies
  • AdRank, Quality Score Optimization
  • AdWords Ad Formats
  • Ad Extensions
  • Shopping Campaigns
  • Dynamic search campaigns
  • Display Ads Campaigns
  • Remarketing campaigns
  • Mobile Apps marketing
  • Video Marketing
  • AdWords tools
  • MCC Account
  • AdWords Editor Tool
  • Conversion tracking

Social Media Marketing

  • Fundamentals of Social Media Marketing
  • Facebook marketing
  • Facebook advertising
  • YouTube marketing
  • Twitter marketing
  • Google+ marketing
  • LinkedIn marketing

Email Marketing

  • Fundamentals of Email Marketing
  • Benefits of email marketing
  • Basic terminology in email marketing
  • Email Marketing Softwares
  • Building email marketing strategy
  • Building subscriber lists
  • Designing Newsletters
  • Types of Campaigns
  • Reports and analysis

Introduction to Inbound Marketing

  • What is Inbound Marketing
  • Strategies for Inbound Marketing
  • Tools for Inbound Marketing

Google AdSense

  • Marketing and Advertisements on Internet
  • What is Adsense? 
    • Basic tools under Adsense
    • Publishing Ads in Website using Adsense

Google Analytics In-depth

  • What is Website Analytics
  • How to do Website Analytics (Tools to use)
  • Basics of Google Analytics Tool 
    • Installation
    • Fundamental terms
    • KPIs
    • Reporting and Analysis
    • Goals and Funnels
    • Segmentation and Filters
  • Start Date: 21-January-2017
  • Time: 10:AM to 12:30:PM on Saturdays
  • Course Duration: 45 Hours
  • Instructor: Industry professional with 10+ years experience